Bill-E's Bagels (Real-Time, Social)

Description

In 24-hours we changed Bill-E’s Small Batch Bacon’s entire business model based on a single tweet by PETA. Our unorthodox antics tripled the number of people engaging with page posts, generated more engagements, reached more people, and was the biggest month for billesbacon.com since the site launched. Oh, and it won ADDY Gold.

For

Bill-E’s Bacon

Date

2018

Creative Director

RT Herwig

ACD/Copy

Jason Corbin

Art Director

Lauren Meadows & Alexia Korte

Copywriter

Evan Beasley & Mary Buzbee