In 24-hours we changed Bill-E’s Small Batch Bacon’s entire business model based on a single tweet by PETA. Our unorthodox antics tripled the number of people engaging with page posts, generated more engagements, reached more people, and was the biggest month for billesbacon.com since the site launched. Oh, and it won ADDY Gold.
Lauren Meadows & Alexia Korte
Evan Beasley & Mary Buzbee