Beau Rivage (Airport Bag Belt)

Description

OBIE Awards 2010 Gold Winner

We needed to promote the property using a baggage carousel at Gulfport-Biloxi International Airport. The strategy was based on a key insight: After traveling to the airport and enduring a long flight, travelers welcomed a bit of calm. The idea was to create a refreshingly tranquil oasis for the weary passenger, mimicking the cool water of Beau Rivage’s tropical pool. The baggage belt was transformed into a swimming pool complete with swimmers and playful slogans. The result was a total change in how people react to the hectic space of a luggage belt.

Role

ACD/Art

ACD/Art:

RT Herwig

ACD/Copy:

Pragatti Mulani

Art Director:

JP Blanchett

Copywriter:

Joe Morano