Battleship New Jersey (Campaign)


Every Batman has his Robin. The lesser-known guy behind the scenes. It was this type of unsung hero that the Battleship New Jersey, now a floating museum on the Camden Waterfront, was set to spotlight with the new “City at Sea” tour. The tour took visitors into the rarely seen areas of the Battleship – the doctor’s office, dentist’s office, laundry room, TV studio, barbershop and post office – where the “heroes behind the heroes” thrived. The campaign pulled off some heroics of its own, but fortunately none of us were forced to wear spandex. Though some may have voluntarily.


ACD/Art Director


Battleship New Jersey

Illustrations By:

Chris Holland (Art Director)


Chris Holland, Jim Garrison


Pragatti Mulani